They aren’t, per their own telling, just the top brand, they’re also pioneers of a radical transparency model that the notoriously opaque world of Super PACs could stand to learn from. “We’ve become the most recognizable and impactful brand name in progressive politics in the 30 days since we launched,” Ben Meiselas, the eldest brother, told Adweek in June. The three brothers who founded MeidasTouch sell themselves as the progressive breakout success of the 2020 election cycle, weaving a narrative of a start-from-scratch operation that - thanks to a gift for creating viral anti-Trump videos and a unique understanding of the digital tides - rapidly blossomed into a behemoth of Democratic politics. All this exposure translated into more than $5 million in contributions from #Resistance donors desperate to oust Trump and his Republican collaborators. Eric Swalwell and Ted Lieu, and Mary Trump, the former president’s estranged niece. Crowd favorites included “Creepy Trump,” “Bye Ivanka,” and “Bye Don Jr: Love Me, Daddy!” Its podcast has become a popular destination on the anti-Trump circuit, with recent guests including Democratic Reps. Founded by three brothers, the group says it has generated more than a billion views on social media, mocking and humiliating Trump and his enablers. RT and chip in here.”įor MeidasTouch, the pro-Biden blitz was part of a rapidly expanding political action committee that turned viral tweets and posts into campaign contributions.

We are proud to have already chipped in 25K to their campaign.

“We are giving half of our contributions directly and immediately to Joe Biden and Kamala Harris. “Tonight is a huge night,” MeidasTouch declared on Twitter.

Last August, in the midst of a presidential battle that would determine the future of America, an upstart liberal group called MeidasTouch sent its supporters an urgent call to action.

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